WE MOVE: THE PURPOSE IS TO COME BACK
Client WeMove Magazine
I joined WeMove Magazine and Julien St Gerome from Fairmean in the autumn to ride, hike and sleep under the stars of Japan's Minami Alps. Arriving at Ryūō Station after leaving Tokyo at 5am, the magazine’s theme is how we explore freedom through movement.
The designer of Fairmean sought adventure in solo mountain trips until he ran into trouble. His realisation of his love of the mountains? Simply, to come back.
Jules St Gerome majored in sculpture at the Royal Institute of Technology in Australia. Transferring these skills to furniture design, the not so obvious step was to open a café in Central Melbourne, blending the early coffee scene with live electro jams whilst making furniture in the workshop upstairs. London called next, adding a stint at a motion graphics studio followed by a move to film school in Tokyo writing and producing.
A chance purchase of a 1980’s roadbike and a sewing machine connected his love of motion and experience with his foundation in sculpture and the Fairmean bike bag was born.
Words by Chris baker from issue 1 of WeMove Magazine